Privacy Policy

1. Introduction

At Elite Arcade Systems (“we”, “our”, or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (elitearcadesystems.com). We encourage you to read this policy in full to understand your rights and our responsibilities under applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.

By accessing or using our website, you agree to the practices described in this Privacy Policy. If you do not agree with the terms, please do not use the site.

2. Information We Collect

We may collect personal and non-personal information from you in a variety of ways, including when you interact with our website, contact us, or use our services. The types of data we may collect include:

• Personal Information You Provide: This includes data submitted through contact forms, such as your name, email address, and any message or inquiry you send to us.
• Technical Information: We may collect anonymized technical data such as your IP address, browser type, device identifier, operating system, referral URLs, pages visited, and usage patterns. This data helps us improve performance and user experience.
• Cookies and Tracking Technologies: We use cookies and similar technologies to personalize content, analyze traffic, and support site functionality. See Section 6 (Cookies & Tracking) for more details.
• Analytics Data: We use tools such as Google Analytics to understand how visitors interact with our website. These tools may collect data such as your interactions, session duration, and navigation paths.

We do not knowingly collect or request sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, etc.) and request that you do not submit such information to us through our platform.

3. How We Use Your Information

We use the information we collect for legitimate business purposes and in compliance with applicable data protection laws. Your information may be used to:

• Respond to inquiries or requests submitted through our contact forms or email channels.
• Improve website performance and user experience by analyzing technical usage data, identifying performance issues, and optimizing content layout and design.
• Ensure the security and integrity of our website by monitoring access patterns and preventing fraudulent or unauthorized use.
• Provide updates, alerts, or notices if you have subscribed to our newsletter or opted in to receive such communications. You can unsubscribe at any time.
• Comply with legal obligations or respond to valid legal requests, such as subpoenas or regulatory requirements.

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Any data shared with third-party services (e.g., analytics tools) is used solely to improve our own site functionality and is governed by strict confidentiality and data processing agreements.

4. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), our collection and use of your personal information is governed by the General Data Protection Regulation (GDPR). Under the GDPR, we rely on the following legal bases to process your data:

• Consent: We may process your data if you have given explicit permission — for example, when you subscribe to our newsletter or submit a contact form. You may withdraw your consent at any time.
• Contractual necessity: If you reach out for support or request information, we may need to use your personal data to fulfill your request or communicate with you.
• Legitimate interests: We may process data to improve website functionality, maintain security, or analyze general usage trends — so long as these uses do not override your personal rights and freedoms.
• Legal obligations: In some cases, we may need to retain or disclose data to comply with applicable laws or respond to legal requests.

We always evaluate our legal basis carefully and prioritize your rights, especially where data may be used for communications, analytics, or improvement. If you are located in the EEA, you have additional rights explained further in Section 8 of this policy.

5. How We Share Your Information

We do not sell, lease, or trade your personal data to any third parties for commercial purposes. However, we may share limited information with trusted service providers or under specific legal circumstances, as outlined below:

• Service Providers: We may share non-sensitive data with vendors who support our website operations — such as hosting services, website analytics, email delivery platforms, and security providers. These third parties are contractually bound to process data only on our behalf and in compliance with applicable privacy regulations.
• Analytics & Traffic Measurement: We use Google Analytics and similar tools to understand how users interact with our website. These tools may collect anonymized technical data (e.g., browser type, session duration) and are configured with privacy settings to limit data exposure.
• Legal Disclosures: We may disclose your information if required by law, regulation, subpoena, court order, or in response to valid legal requests from public authorities.
• Business Transfers: In the event of a business merger, acquisition, or asset sale, user data may be transferred as part of the business assets. Any such transfer will be done in compliance with applicable privacy laws.

All data sharing is strictly limited to what is necessary for the functioning and improvement of the website. We do not authorize any third party to use your data for their own marketing or profiling purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure our website functions correctly, analyze usage, and enhance your experience. A cookie is a small text file stored on your device that helps us recognize your browser and remember certain information.

Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for core website functionality — including page navigation, form security, and session management. They cannot be disabled.
• Analytics Cookies: These cookies help us understand how visitors interact with the site by collecting anonymous usage data. This helps us improve content and performance. We currently use Google Analytics with IP anonymization enabled.
• Preference Cookies: These cookies remember choices you make (such as dismissing banners or language settings) to personalize your experience.

Your Cookie Choices

On your first visit, you will be prompted to accept or decline optional cookies via our cookie consent banner. You may adjust your cookie preferences at any time using the “Cookie Settings” link in the website footer.

You can also control cookies directly from your browser settings. Please refer to your browser’s documentation to manage or delete stored cookies.

For more information about cookies and how they are used online, visit www.allaboutcookies.org.

7. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or legal compliance).

• Contact form submissions: Retained for up to 12 months to allow appropriate follow-up and service support, unless deletion is requested earlier.
• Analytics data: Stored for up to 26 months in anonymized form for performance evaluation and trend analysis.
• Cookie preferences: Retained for 6 to 12 months depending on browser settings and consent expiration timelines.

When personal information is no longer needed, we securely delete or anonymize it to prevent unauthorized access or reuse. If you request deletion of your data, we will comply as required by applicable law, subject to any mandatory retention obligations.

8. Your Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with data protection regulations, you have specific rights regarding your personal data. These include the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request that we correct any inaccurate or incomplete data.
• Erasure: Request that we delete your data, subject to legal exceptions (also known as the “right to be forgotten”).
• Restriction: Request limits on how we use or process your data.
• Objection: Object to our processing of your data for certain purposes, including direct marketing.
• Data Portability: Request to receive your data in a structured, commonly used, and machine-readable format.
• Withdraw Consent: If we rely on your consent for processing, you may withdraw it at any time without affecting prior lawful processing.
• Lodge a Complaint: You have the right to file a complaint with your local data protection authority if you believe your rights have been violated.

To exercise any of these rights, please contact us at [email protected]. We may require identity verification before fulfilling your request, in line with legal obligations.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These safeguards include:

• HTTPS encryption: All data transferred between your browser and our website is encrypted using secure HTTPS protocols.
• Access controls: Personal data is only accessible to authorized personnel with a clear business need and confidentiality agreements in place.
• Secure hosting: Our website is hosted on reputable infrastructure with firewall protection, intrusion detection, and regular software updates.
• Data minimization: We collect and retain only the data necessary to fulfill our purposes and delete or anonymize information when it is no longer required.
• Input sanitization: All form inputs are validated and sanitized to prevent abuse, spam, or injection attacks.

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but actively monitor and improve our defenses to reduce risks.

10. International Data Transfers

As part of our global service operations, some of your information may be processed or stored in countries outside of your own, including the United States and other jurisdictions where our hosting providers, analytics platforms, or service partners are located.

When we transfer personal data internationally, we take appropriate steps to ensure your information remains protected and is treated in accordance with applicable data protection laws. These safeguards may include:

• Standard Contractual Clauses (SCCs): We use legally approved data transfer agreements issued by the European Commission where required.
• Data processing agreements: All third-party processors must agree to strict data handling terms, confidentiality clauses, and security requirements.
• Trusted infrastructure: Our partners and hosting platforms comply with recognized international security standards (such as ISO/IEC 27001).

We regularly review our international data handling practices to ensure compliance with evolving global regulations and user expectations.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Elite Arcade Systems. These links are provided for informational or convenience purposes only.

We are not responsible for the privacy practices, data handling, or content of any third-party site. When you click on a third-party link or engage with external services (such as embedded videos, social sharing tools, or payment providers), your interaction is subject to that party’s privacy policy, not ours.

We strongly encourage you to review the privacy notices of any third-party platforms before providing them with personal information. Your use of linked services is at your own discretion and risk.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or website functionality. When we make changes, we will revise the “Last Updated” date at the bottom of this page.

In the case of material changes that significantly affect how we process your data or your rights, we will provide additional notice — such as displaying a banner on the website or sending a direct communication (where legally required).

We encourage you to review this page periodically to stay informed about how we protect your information and uphold your rights.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please contact us at:

• Company: Elite Arcade Systems
• Email: [email protected]
• Address: 51/360 Elizabeth St, Melbourne VIC 3000, Australia
• Phone: +61 3 4240 3111

We aim to respond to privacy-related inquiries within 30 days, in accordance with applicable privacy laws.